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Straight answers to the questions people ask before hiring.
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Does a freelance marketer cost less than an agency?Not reliably, and it depends heavily on the size of agency. The one survey with a disclosed method found most small agencies charge under $1,000 a…
Should I hire a freelance marketer, an agency, or someone in-house?It depends on whether your marketing need is deep, broad, or constant. One specialism at a time favours a contractor. Several disciplines at once…
What does a fractional CMO actually do?A fractional CMO owns marketing strategy and accountability for a company that cannot justify a full-time marketing executive. They decide where…
How do I know if my conversion tracking is broken?The clearest sign is a mismatch you cannot explain: your ad platforms report more conversions than your CRM has leads, or your analytics shows…
Do I need both GA4 and Google Tag Manager?They do different jobs, so the question is not which to pick. GA4 is the analytics product that collects and reports the data. Tag Manager is a…
What is answer engine optimization, and does it replace SEO?Answer engine optimization is the practice of getting your content cited in AI-generated answers, in tools like ChatGPT, Perplexity, and Google's AI…
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